Webinar: Amplifi & Nobia | The Importance of People & Process in MDM


In this recorded session you'll hear from Amplifi and Nobia, one of Europe's leading kitchen manufacturers and retailers, as we discuss the key role people and culture play in a successful, long-term master data management initiative. Over 5 years, Amplifi and Nobia have worked in partnership to deliver the strategy set out to develop a competent and self-sufficient MDM team getting real value from Stibo Systems’ STEP platform. It's clear throughout this discussion that having a defined strategy on how you intend to set up your team is key. Building a culture of self sufficiency doesn't work for every company, but it worked for Nobia and the result is a well managed, innovative data team that delivers business value.

Who's on the expert panel?

  • Tobias Nillson, Group Data & Information Architect @ Nobia

  • Stuart Squires, SVP Strategy & Consulting @ Amplifi

  • Lisa Haynes, Consulting Director (Nordics) @ Amplifi



What's discussed?

  • Why only investing in technology won’t solve your challenges and meet your objectives
  • Why a clear strategy for long-term MDM competence in your team is key to long-term success
  • How embedding a consultancy team into the in-house team delivers better results

  • Why identifying the appropriate levels of responsibility for MDM across the business and IT is critical


  • The importance of investing in the right technology for your people and processes


  • The benefit of engaging external MDM experts to accelerate your team to self-sufficiency

Ready to watch?


Download our guide: Taking The Next STEP with Stibo Systems

Amplifi Stibo Partnership Booklet Existing Customers Mockup

Want to find out more about Amplifi and Stibo Systems?

Named Stibo Systems Delivery Partner of the Year 2023, Amplifi are a global Premier partner of Stibo Systems with over 40 joint customers across North America, UK, Nordics, DACH and Benelux. In addition, Amplifi have experience of over 150 STEP implementations in our consulting team in key sectors such as Retail, Manufacturing, Consumer Packaged Goods (CPG) and Distribution & Wholesale.

What’s in the guide?

Download our partnership guide if you are looking to implement Stibo Systems technology or get the most value out of your existing implementation.

We share practical ways you can get the most out of your investment in STEP.

Download the guide using the form to the right!

Or, get in touch...we'd love to hear how you are looking to build your team and culture to be ready for your next data initiative.