Collating and maintaining accurate, reliable data is crucial to understanding your customer, creating exciting and relevant data initiatives and supporting your business goals. Once you’ve gathered the right data and defined your ‘golden record’, you open the door to a whole host of data-driven possibilities.
Analyse and understand your customer in the digital age with Customer MDM (CMDM). Customer Master Data Management is an integral discipline in your wider Master Data Management strategy providing you with the ability to track the history of customer interactions, improve the revenue generated from targeted marketing campaigns and establish more meaningful relationships with your customers.
Which leading brands have trusted Amplifi with their Customer Data?
Customer Master Data Management seeks to create an accurate single source of truth for your customer data, where records can be managed and created centrally, or integrated from other sources - while seamlessly avoiding duplications and data crossover. By providing customer data in a single, effectively governed platform, you’ll have a single customer view which accurately describes your customers across all data sources and channels.
Master Data Management (MDM) ensures your data always displays a single version of the truth across every channel, function and system in your business – Customer MDM becomes the single reliable source of all your customer data. With Amplifi’s support, you’ll be able to select, interpret and digest your data like never before.
Amplifi’s approach to Customer Data Management approach aligns with Gartner’s seven building blocks for successful data management. Every Amplifi approach is based on the following principles:
CMDM is nothing without good quality, relevant data to fuel it.
At Amplifi, we feel there is an eighth building block: Data. Accurate, good quality data is a necessity for success – that’s why our data services give clients full confidence in their data.
A golden record, is simply a definition of who your customer is, what they want and how to effectively sell to them. Our guide talks you through the process, from getting the information you need, to making the right decisions with data.
Effective Customer MDM can help you to track history of customer interactions, avoid duplication in data processing and gain more accurate customer insights to deliver more value to your organisation:
A common question often raised by business leaders or IT specialists is – “Why do we need Customer MDM when we already have a solid CRM strategy?”. While a CRM is very effective at helping you to build and manage Customer relationships, this delivers little value without first understanding who your customers are. This is made possible through Customer MDM.
Just as a sound MDM solution works to harmonise your data across an organisation, Customer Relationship Management is only effective when an organisation’s data is accurate and reliable – which is why having a Customer Data Management strategy and approach is vital.
Depending on the size of the company and the desired outcomes of your master data, CMDM can dramatically amplify the value of your existing CRM system – as well as facilitating a much more valuable customer experience in the process. Without CMDM in your CRM strategy, you risk misunderstanding your customers, producing irrelevant content and misaligning your products and services for your audience.
Equip your CRM team with the sales and interaction data they need to optimise customer experiences for online and offline channels, with a Customer MDM Solution implemented by Amplifi. Alternatively, discover our full selection of data management services.