Retail data is typically still managed across multiple spreadsheets by multiple individuals, who may have their own category and product definitions, as well as their own consumer sector responsibilities. As a result, businesses often find the sheer scale of retail data for products and consumers overwhelming to the point where data begins to consume overall business strategy.
This disparate approach results in poor data synchronisation, duplicate content and confused messaging that’s costly and timely to put right. Ultimately, poor retail data management can work against your business objectives.
