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Establish a data strategy that meets business objectives

Every organisation should have a robust data strategy that links directly to their overall business goals. And that data strategy shouldn’t just be a stack of paper; it needs to be a roadmap with clearly defined tactical deliverables. Sound like something you need? Get in touch with Amplifi’s data experts today.

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Become a data driven business

To use your data to its full potential, and to gain real value from it, you need to have a strategy in place.

You need an outline of how to utilise your data as a strategic asset to support your wider business goals. Any organisation can have a Data Strategy, either covering all aspects of data management, or just focussing on a specific area, to achieve your business vision.

What is a Data Strategy?

A Data Strategy works to identify data management practices that are critical to business success.

It structures a way for organisations to coordinate, design and mature their data management to support those strategic objectives. It could mean maturing your existing data capabilities or designing wholly new capabilities. These might include evolving the data operating model, optimising the data architecture, or providing a roadmap of projects and initiatives to drive change in data management.

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Request a free Data Capability Assessment

Amplifi can undertake a free Data Capability Assessment to identify how ready your organisation is to utilise data to achieve your strategic objectives, drive innovation and future proof the capability of your people, processes and technology.

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Expert tips for building your Data Strategy

Download our guide.

Whether you are about to design a data strategy, have identified the need for one, or have been delivered one and are having trouble with operationalising it, this guide will give you some top tips from our expert data-strategists to help you along the way.

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Amplifi is a DCAM® Authorised Partner

As a global DCAM® Authorised Partner, Amplifi combine our years of experience in developing and delivering data strategies with a tried and tested independent framework that measures your data capabilities and outlines the key areas you need to evolve.

Find out more about DCAM

What does a ‘good’ Data Strategy look like?

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Takes a holistic approach

A good data strategy works best as a collaboration between IT and business stakeholders. Together, you can discuss everything needed for successful data management including people, processes, technology and culture, to build a holistic strategy underpinned by the goals of the wider business. A good data strategy looks at all aspects of data management from integration and quality of data through to ongoing data governance.

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Delivers quick wins

A good data strategy isn’t trying to ‘boil the ocean’. Having a plan in place to achieve some quick value from the offset with smaller short-term objectives is a great way to kick off your data strategy and rally key stakeholders early before the more deeply strategic, longer-term initiatives come up.

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Aligns with business goals

A good data strategy aligns with the overall corporate strategy and enables other business capabilities to deliver their goals. Data is an intrinsic part of a business; your data strategy should reflect this and work to achieve tangible and measurable business outcomes across the whole organisation.

How does Amplifi approach data strategy?

Who needs a Data Strategy?

Businesses and technology are evolving constantly.


This means companies can no longer have rigid, legislative data strategies which plan years into the future. In order to adapt to the constantly evolving strategic landscape that businesses face, and to help achieve shifting business priorities, organisations need lean, agile data strategies that can adapt with ease and efficiency.

Data is a unique asset that cannot be managed the same way as financial or physical assets. With the volume, variety and velocity of data increasing year on year, businesses need a coherent plan to manage and leverage their data assets, to unlock tangible value.

Every business who creates or uses any type of data, be that product data, people data, asset data, financial data, supply chain data, service data, ingredient data etc… needs a data strategy in place to unlock its value.

If this sounds like your business, Amplifi can help. Get in touch with a member of our expert team today for more information.

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When might you need a data strategy?

If you can’t achieve your business objectives because you don’t have the correct data on which to base your decisions
If your people spend excessive time firefighting data issues and not delivering added value
If you want to explore digital innovations, from e-commerce initiatives to personalisation
If you want to start to drive growth, ensure compliance, or increase efficiency to create an excellent customer experience (Hint: these can be achieved through data management!)
If you want the whole business to have access to a single, reliable, and accessible source of client, product, supply chain, personnel, or ingredient data…
If your customer experience is being negatively impacted by unnecessary errors caused by bad quality data
Guide to building your Data Strategy
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Need help with your data strategy?

Amplifi establish and delivery data strategies based on the unique requirements of our clients. If you need support shaping, reviewing or executing your data strategy then please get in touch.

Why choose Amplifi as your data consultancy?

Amplifi is the go-to data consultancy for Enterprise organizations that want their success to be driven by data. We empower our customers to innovate, grow and succeed by establishing and delivering strategies across all elements of the data value chain. From the governance and management of data through to analytics and automation, our integrated approach to modern data ecosystems delivers measurable results through a combination of expert consultancy and best-in-breed technology.

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