When you rise above the noise, the hidden potential of data management becomes crystal clear.

We connect the people and data in businesses to enable real, measurable change.

Why choose Amplifi?

Our mission is to be recognised globally as the leading consultancy exclusively focused on data and information excellence.

We have a very clear vision; to deliver a truly standout approach to data and information management for our clients.

Our team of data experts in the UK, Ireland and Northern Europe have worked with companies like John Lewis Partnership, Diageo, Wrist, Howdens, Nobia, Kingfisher plc and Morrisons to unlock the power of their data and achieve tangible results from their businesses.

That experience means we can help organisations like yours achieve better outcomes from better data management.

As a leading data consultancy, we provide the full suite of data management services including consultancy, advisory, delivery and support services for Master Data Management (MDM), Customer Master Data Management (CMDM), Product Information Management (PIM), Data Quality, Data Governance, Data Migration, and Data Integration.

Better data. Better business. Better outcomes.

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Strategy & Advisory

We work with our clients to understand your business vision and objectives, allowing us to curate a data strategy that compliments your goals. We provide a future state vision with concise requirements and the frameworks to make the right technology selection for you, alongside the organisational change roadmap required for you to become a data driven organisation.

System Integration

Amplifi has become the most trusted name globally for the successful delivery of MDM and Data Quality solutions. Our delivery methodology is focused on all the key aspects that make data initiatives successful, focusing on not just the technology implementation but the required change initiative and the supporting quality metrics also ensuring your project success is measurable. Data projects always fail don't they? Not ours.


People see data initiatives as projects, but in fact there is a long term operation that needs to be run and evolve with your changing business. We provide 2nd and 3rd line configuration support to our MDM and Data Quality solutions. This allows for routine small change packages, new data quality requests and organisational health checks to ensure the long term success of your initiative.