To truly be strategic, businesses need to stop viewing data as a tool, and instead focus on the data value chain (DVC) and how you can use it to transform raw data, into tangible business value.
By adopting the DVC approach, you’ll be able to utilise the data available to work towards your business goals and needs.
Just like currency, data has a value. The value increases as you move from the early adopter stages of the DVC to data maturity and beyond. This infographic covers that journey, including:
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