If the quality isn’t good enough, it’s not going to get you anywhere – regardless of how great your technology is or the people that are using it.
Poor data quality can skew your insights, wreak havoc on financial reporting, ruin your customer experience and stop growth plans in their tracks. Whether you are using PIM, MDM, Machine Learning…you name it, bad data will spoil it. It’s expensive, it’s messy and if you’re on a path to data-driven business growth, it really is like sticking diesel in a space rocket and hoping for the best.
Good data quality, meanwhile, gives you greater insight into your business. It provides accurate reporting and analysis. It helps you navigate and react on your path to growth. And it propels your business towards your vision.