Keeping the customer satisfied
The shift towards online shopping had been occurring gradually long before 2020, but lockdowns sharply accelerated a change in consumer behaviour – and it’s unlikely that the nation’s shopping habits are going to return to ‘normal’. Why traipse around a shopping centre looking for a toaster, when you can get the perfect model delivered to your door in five hours?
If you can get the perfect model, that is. For eCommerce to be an ongoing success for any brand, customers buying online need to know exactly what they are getting. Accurate, up to date product information is key to every online transaction, and essential to keep customers coming back to your site. Interestingly, 70% of people now prefer omnichannel experiences – using online information and apps as part of their in-store experience – suggesting that your eCommerce data could also be essential to the bricks and mortar experience you offer, too.
So how do make sure your customers can always see the product information they need on every item – from product details to stock availability? (Hint: the answer is not multiple excel spreadsheets).
The right product information, in the right place.
A Product Information Management (PIM) system enables you to centralise and streamline product data, ensuring that the right information is always available on every product line. With a PIM system, you can have complete confidence that the product details listed online – or in a catalogue, an app, in-store labels, and so on – is reliable, well organised and easy to find.
And, most importantly, so can your customers. PIM might not be the flashiest eCommerce tool out there: your customers won’t even know you have it. But what they will know is that when they order from your platform they’ll be getting the product they wanted.