Last month SpaceX launched the Crew Dragon, its first manned flight, into orbit (after a short weather delay – good timing, thanks Elon). It was a big deal for space exploration: paving a new flight path for NASA to fully staff the ISS and for SpaceX to do more space-based research for future missions.
And if you were wondering, ‘what fuel does it take to propel a rocket into space?’ as you watched the launch, we can tell you now: the answer is not diesel.
It is, in fact, a mixture of monomethyl hydrazine fuel and nitrogen tetroxide oxidizer (really trips off the tongue, doesn’t it?).
But what does this have to do with data?
Well, think of it like this.
Your business is the SpaceX Crew Dragon. Your data is the fuel. For you to launch your rocket out of Earth’s atmosphere and into space, to carry out all of those incredible feats of exploration/business growth, you need that fuel to be the highest quality it can be, tailored to your rocket. Or business.
If the quality isn’t good enough, it’s not going to get you anywhere – regardless of how great your technology is.
Poor data quality can skew your insights, wreak havoc on financial reporting, ruin your customer experience and stop growth plans in their tracks. Whether you are using PIM, MDM, Machine Learning…you name it, bad data will spoil it. It’s expensive, it’s messy and if you’re on a path to data-driven business growth, it really is like sticking diesel in a space rocket and hoping for the best.
Good data quality, meanwhile, gives you greater insight into your business. It provides accurate reporting and analysis. It helps you navigate and react on your path to growth. And it propels your business towards your vision.