But not just any data: high quality, relevant, reliable and real-time data. Data that you – and your customers – can trust to show the right product information, stock levels, dispatch details and product recommendations, wherever and whenever that data is accessed.
To make eCommerce a success, you need Product Information Management: a centralised source of product data that ensures you have a single version of the truth for every product detail.
Here are 4 ways every retailer can improve their eCommerce strategy with PIM...
Offer a better customer experience
If you want your customers to shop on your platform, you need to make it easy, convenient, fast and fuss-free. Fail to do this and even the most brand-loyal customer will go elsewhere.
PIM makes it easier for shoppers to find the right products, view the product details they need (size, composition, images, etc) and access up-to-date stock and delivery information, so that your customers know what they’re getting and when they’re getting it.
Offer the best customer experience
Once you’ve taken care of the basics listed above, you can use PIM to get more creative with your online experience. Make automated product recommendations, use categorisation and tagging to upsell or offer alternatives, create tailored, bespoke shopping experiences… with accurate, in-depth product data (thanks to PIM) you can take your eCommerce a step further than your competitors.