What is data strategy?

There are many interpretations of the term 'Data Strategy', but at Comma we like the following definition, from MIT: "[A data strategy is] a central, integrated concept that articulates how data will enable and inspire business strategy.” This, for us, sums up the key ingredient of a data strategy: identifying the importance of data in achieving the overall business objective. The data strategy should describe how data will help meet key business goals, along with key data initiatives and organisational changes required to support this.


Our Services

Strategic Consultancy

We work with our clients to understand your business vision and objectives, allowing us to curate a data strategy that compliments your goals. We provide a future state vision with concise requirements and the frameworks to make the right technology selection for you, alongside the organisational change roadmap required for you to become a data driven organisation.

Delivery & Implementaiton

Amplifi has become the most trusted name globally for the successful delivery of MDM and Data Quality solutions. Our delivery methodology is focused on all the key aspects that make data initiatives successful, focusing on not just the technology implementation but the required change initiative and the supporting quality metrics also ensuring your project success is measurable. Data projects always fail don't they? Not ours.

Support & Enhance

People see data initiatives as projects, but in fact there is a long term operation that needs to be run and evolve with your changing business. We provide 2nd and 3rd line configuration support to our MDM and Data Quality solutions. This allows for routine small change packages, new data quality requests and organisational health checks to ensure the long term success of your initiative.