Establish and deliver a Data Strategy based on business outcomes
Design, architect and build your Modern Data Ecosystem
Building solid foundations to manage and govern your data
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How do you create a modern data ecosystem?
Howdens realised that they were having to exert a huge effort into manual input to create the majority of their marketing material such as brochures, fliers, and website information.
The master source of their product information was in PDF form, or solely on the website, which then had to be manually transferred for any marketing purposes.
They wanted to implement a PIM system to create a master source of product information from a marketing collateral perspective, the idea being that they could automate the majority of their advertising material without this need for manual input.