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All of your data in a single, governed source


With an effective master data management (MDM) strategy, you can ensure that your data always displays a single version of the truth across every channel, function and system in your business. Yet, to achieve a single, governed source of data – and the business benefits it brings – you need more than just MDM technology. Our team of MDM experts can provide the advice, implementation skills and on-going support and enhancement you need to make any MDM initiative a long-term success.

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The world is full of data, but it's how you select, organise and interpret that information that determines its business value...


Master data management solutions help businesses remove data silos and create a single version of the truth with their data. The result is data – be it customer, product, asset or other records – that contains the same, accurate information whenever it is accessed across every channel, function and system in your business.

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Why do you need MDM?

Managing master data effectively means improving the consistency and quality of business critical data such as product data, asset data, customer data, employee data and location data. But why is that important?

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Creating a 'Single version of the truth'

Creating and maintaining a single trusted source for all of your data across your business ensures that data is not siloed in different areas, but instead that it represents the most accurate and up to date records that can be accessed and shared across the business.

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Determining the ownership of the data

Where data is being shared by a number of parties across your business, having a rigorous and documented ownership and stewardship process is essential. Assigning responsibility ensures that your business is able to trust it and use that data when making critical decisions.

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Focussing on continuing high quality data

MDM is focused on high quality data, meaning all aspects of the process will require ongoing monitoring. Specific data quality dimensions are critical, and common data governance rules and themes must be agreed to ensure that the MDM continues to support business objectives.

What are the benefits of MDM?

With a comprehensive MDM strategy, and the right MDM solution to support it, you can:

Improve efficiency with data
Benefit from better customer or product information
Explore digital innovations, from e-commerce initiatives to personalisation
Improve insight and decision making
Drive competitive advantage and efficiency
Reduce risk and comply to regulatory compliance with ease
Fuel better outcomes for new initiatives further along the data value chain
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How do mixing cocktails and Master Data Management match up?

Download our MDM Mixology guide.

Successful data management is all in the mixing. It's like making the perfect cocktail. Master Data Management can work wonders for your business - but only if it's underpinned by the right strategy. It's nothing short of an exact science - and must be taken seriously if you want what comes out to be worth drinking...

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How do we work?

The building blocks of Master Data Management


A successful MDM solution should align with Gartner’s seven building blocks of successful master data management. Our MDM services don’t just focus on technical delivery, but on the people and processes that make it work. Every Amplifi MDM project incorporates:

Vision – what you want to achieve with your data
Strategy – how you are going to get there
Governance – the way that people, processes and systems interact with your data
Organisation – how your data strategy will be managed, supported and maintained
Process – the business processes
Performance metrics – measuring your MDM initiative’s success
Technology – choosing the software and systems that are right for your business needs
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Amplifi's eighth building block: data

MDM is nothing without good quality, relevant data to fuel it

At Amplifi, we believe that data is the eighth building block to MDM success – and our data services give clients full confidence in the data at their disposal.

Overcoming your data challenges

Amplifi offer MDM services at every step of the journey, to facilitate MDM solutions that drive business goals, not just an isolated data agenda. We have a wealth of experience advising clients in virtually every sector on the best MDM solution for their goals, and a range of partnerships with leading technology vendors, including those above.

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Strategy & Advisory

You know you have issues with your data, but how do you know what course of action, and technological investment, is right for your unique business needs?


Amplifi offers a range of MDM advice services including Data Project Diagnosis, Data Project Readiness Assessment and Data Strategy.

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Consultancy & Delivery

You’re ready to embark on an MDM initiative – but what’s the best tool for your business, and how can you implement it effectively?


Amplifi can provide a vendor-neutral framework to assist you in your evaluation and selection of appropriate MDM technology, as well as MDM integration and implementation.

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Support

You've implemented the technology for your MDM solution, now how can you make sure you're utilising it to drive your business goals?


Amplifi offer a range of support services that make sure your MDM solution stays relevant and useful to your business - from day-to-day functionality to helping your MDM evolve with your business objectives.

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Request a consultation

Have you got MDM challenges that mean you can’t get the most out of your data?

Whichever stage of the master data management journey you're on, Amplifi can support you. To request a consultation with one of our MDM experts, please fill out the form and we’ll be in touch.