London, UK and Houston, TX - October 16, 2018 — Boden is a British clothing brand for those who embrace life with a sense of fun. The British online retailer that launched in 1991 as a catalogue retailer is now a multi-channel retailer, selling stylish womenswear, menswear and children’s ranges with distinctive design details.
Booming online sales and several online marketplace outlets, as well as its own stores and department store concessions, necessitate a strong omni-channel strategy for Boden. Market-leading technology is an essential support system to this continued accelerated growth.
As part of a wider strategic programme of work, Boden selected Riversand and Comma Group to provide a new, cloud-hosted solution to manage product data for its rapidly growing range. The Riversand Product Information Management (PIM) solution will ensure that Boden delivers rich content and seamless experiences to customers, regardless of which channel they prefer to use. Comma’s proven experience of designing and delivering robust PIM solutions will ensure that Boden leverage the maximum value from the technology and will support the end to end change process.
“We chose Riversand and Comma after a detailed analysis of numerous solutions. They impressed with their understanding of this complex area and use of new technologies to address challenges that the digital age presents for the flexible and ubiquitous provision of product information. We look forward to working with them in the implementation of our new PIM solution” said Phil Lewis, Director of Digital at Boden.
"The competitive landscape for online retail is constantly shifting, especially for those who are serving a global market," said Mark Thorpe, Riversand VP Sales Europe. "Anticipating and delivering on what consumers want is absolutely key when it comes to succeeding, and effectively leveraging data is the secret to ensuring this happens. Our solution will help Boden derive higher value from product data and ensure insights are available to provide fantastic customer experiences. We're delighted to be a part of Boden's customer success strategy and we're especially looking forward to their accelerated growth"
“Boden appreciates that a successful PIM implementation is not only down to good technology and methodologies, but the skill and cultural fit of the people involved. Before final selection Boden invited Comma and Riversand (as well as competitors) to run 3 days of workshops, in order to assess how well we would work together. This had the added benefit that we were able to gain better insight into Boden's requirements and therefore refine our estimates” said Stuart Squires, Managing Director EMEA of Comma Group.