How well do you know your customers? The rise in e-commerce is an open door for CPG brands to reach out to their customers directly, cutting out the middleman and selling directly to the people that want or need your products.
By opening that door, you gain direct access to valuable
customer data, and all of the opportunities it brings: insight,
engagement, personalisation, tailored product development,
brand loyalty...the list goes on.
In this guide, created in partnership with Semarchy, we look at how CPG brands can grasp the new opportunity with data that comes from going direct-to-consumer, including: