At Comma, we’re in awe of some of the incredible work being done by charities worldwide. However, this work comes at a price and donors won’t foot the bill if they feel like they can’t trust charities to protect their data.
People need to trust that when they make a donation to a charity, they aren’t signing away their personal information to third parties. Likewise, the vulnerable people whose stories are being told need to be able to trust that their privacy won’t be breached. And marketing teams need to trust that the data they have is accurate so that they can use it to target future donors and maintain donor relationships effectively.
We believe that good data management is absolutely key to inspiring trust in three main areas: