The same study highlighted that the COVID-19 pandemic has changed our shopping behaviour for good. Only 45% of respondents said they would return to in-store shopping, while 41% said they would only shop online. Customers are seeing e-commerce as a new normal, but in doing so they have another barrier between them and vital product data.
If companies aren’t showing that they deliver goods ethically and sustainably, a vast section of the population isn’t interested. Retailers can’t sit in the wings – they need to know every inch of their supply chain, and convey this effectively to their consumers.