Unfortunately, there is never a shortcut. Buzzwords, acronyms, trends – they all have benefits to offer, but they can be more of a hindrance than a help if they distract you from what you really need from your data.
The truth is, if you step off your path to follow the buzzword in search of full 360 business views or AI-powered CMDM or the like, you’re still going to hit the same obstacles on the way. You’re still going to need to cover the same distance in terms of data quality initiatives and processes and structures. You’re still going to have the same problems with data culture and buy-in and all the rest. What you might not get is the outcomes you really wanted or needed in the first place – and you could end up pushing your data strategy backwards rather than forwards.