The following is a tale of amphibious vehicles and data strategy, written by Guy Bradshaw, Consulting Director at Comma Group
I had a strange encounter with a UK police force a couple of years ago. One that revealed a curious ‘fact’ about the vehicles in the county’s primary city. A frustrated officer, who had only recently transferred from front line duties to take a more back office role, complained about the state of the data his Force relied on. He reported that, according to "the system", the city’s most common car type was 'Amphibious Vehicle'.
En route to the meeting, I hadn’t noticed a particular prevalence of Duck Buses or James Bond-style Lotus Esprits avoiding the inevitable traffic jams by launching into the nearest river and, of course, this was never the case in reality.
It was a problem of data.