A DAM gives the ability to easily find, access, retrieve and use all digital assets from one single point of entry. It helps you ensure your brand is up to date and uses consistent efforts across the board, making it much easier to produce marketing materials that reflect your company’s core values. Meanwhile, a PIM can help companies rebrand their products quickly, ensure you can track stock effectively, and bring your products to market faster.
Answer: DAM is about giving access to digital assets, while PIM focuses on product information. But what about when these aspects intertwine?
Are DAM and PIM just two sides of the same coin?
DAM and PIM are different solutions playing different roles…. but this doesn’t mean that they can’t both be used at the same time. In fact, using both DAM and PIM could be the key to optimising your data strategy when it comes to product assets.
Say, for example, you have a product that needs to be attached to an image, but the image being used for the web and print are different. In this scenario, the PIM would provide the relevant product information and the DAM provides the capability to extract the right digital asset for the scenario at hand – in other words, they’d be working together in perfect harmony.
PIM systems might be able to handle product imagery, but they don’t necessarily have the same flexibility and organisation when it comes to file support and permissions. A key benefit of DAM is it can index files and add metadata so they can be searched for and retrieved easily, for example.
With a combined DAM and PIM approach, your business won’t just be the first to market with your new products – you’ll be best placed to market that new product, using a single source of data to ensure you have the right product information to distribute it quickly, and digital assets to support the launch.