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PIM and DAM: A match made in heaven

Together, these two solutions could be the key to better customer experience, quicker time to market, and the agility to scale.

If you’ve been on the lookout for a solution to streamline your management of digital files and product information, you’ve probably heard about PIM & DAM. We’re referring to Product Information Management (PIM) and Digital Asset Management (DAM), two data management solutions that are spoken about independently, but also have a lot in common.

They both help companies to store and manage their digital assets, but provide wholly different benefits. When combined as part of a businesses’ data strategy, they can be a powerful force to be reckoned with. But first, there’s no harm in covering the basics…

What’s the difference between DAM and PIM?

On the one hand, a PIM stores and manages all data related to a product in a database, whether that’s product attributes or marketing copy, while a DAM is all about managing digital media (or assets) without necessarily referring to products.

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A DAM gives the ability to easily find, access, retrieve and use all digital assets from one single point of entry. It helps you ensure your brand is up to date and uses consistent efforts across the board, making it much easier to produce marketing materials that reflect your company’s core values. Meanwhile, a PIM can help companies rebrand their products quickly, ensure you can track stock effectively, and bring your products to market faster.

Answer: DAM is about giving access to digital assets, while PIM focuses on product information. But what about when these aspects intertwine?

Are DAM and PIM just two sides of the same coin?

DAM and PIM are different solutions playing different roles…. but this doesn’t mean that they can’t both be used at the same time. In fact, using both DAM and PIM could be the key to optimising your data strategy when it comes to product assets.

Say, for example, you have a product that needs to be attached to an image, but the image being used for the web and print are different. In this scenario, the PIM would provide the relevant product information and the DAM provides the capability to extract the right digital asset for the scenario at hand – in other words, they’d be working together in perfect harmony.

PIM systems might be able to handle product imagery, but they don’t necessarily have the same flexibility and organisation when it comes to file support and permissions. A key benefit of DAM is it can index files and add metadata so they can be searched for and retrieved easily, for example.

With a combined DAM and PIM approach, your business won’t just be the first to market with your new products – you’ll be best placed to market that new product, using a single source of data to ensure you have the right product information to distribute it quickly, and digital assets to support the launch.

Can I get a PIM and DAM solution in one?

Some PIM solutions do have built-in DAM functionalities, but whether these all-in-one solutions are right for you depends on how you will be using your media assets.

Having access to the best of breed for both solutions will mean you can have the best of both worlds, working together in harmony. For example, PIM platforms are able to store media, but if your media assets need to go through a creative/editing process, you’ll need a DAM. In short, PIM can host your DAM asset library, but DAM is needed to workflow, edit, manage rights and integrate your media items.

Do I need a DAM or a PIM?

Ask yourself the following questions….

Do you have a large number of images/visual assets that frequently need to be shared across people doing different jobs in your organisation? You need DAM.

Do you have a massive selection of products coming from a variety of manufacturers, with information coming from disparate sources? You need PIM.

Now ask yourself: What would be the potential at my company if I had both?

Why businesses need a combined DAM and PIM strategy

The advantages of PIM and DAM solutions together create seamless access to product information and assets, but can also produce tangible business benefits such as faster time to market for new products, improved customer experience and improving efficiency across departments.

Nowadays, the amount of data that all businesses have to deal with every single day is astronomical, particularly if they are larger outfits working with thousands of products and millions of digital assets.

If you aren’t doing everything in your power to consolidate that data and make it highly accurate, clean and easily accessible, you could be holding your business back.

That’s where Amplifi can play cupid, uniting PIM and DAM to work seamlessly together for your organisation, so that you can market your products effectively, speed up internal file sharing and oust your competition with a superior data strategy.

Because when everything clicks into place, you can then start seeing real results. That’s where our partners inriver & Digizuite come in…

Amplifi works alongside its partners inriver and Digizuite, to provide the best of breed solutions in PIM and DAM. We explain the seamless integration of a combined PIM & DAM solution in our infographic ‘PIM + DAM’, download it below. Alternatively, get in touch with our data experts today.

Download our infographic 'PIM + DAM'

This infographic shows you the business benefits of combining the best of breed in PIM and DAM solutions. We cover:

  • Defined functionalities of both PIM and DAM
  • The potential of an integrated PIM and DAM solution
  • Building a business case across the entire organisation
  • How to create a seamless customer experience through PIM and DAM
  • The symbiotic relationship of our partners inriver and Digizuite
Download Guide