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Blog The Truth About Data: Don’t build your strategy out of straw

The Truth About Data: Don’t build your strategy out of straw

Building a strong data foundation isn’t easy, but fail to do it and your data outcomes will fall short, or blow away altogether
Blog The Truth About Data: Heroes and Villains

The Truth About Data: Heroes and Villains

People have the power to make or break your data strategy, regardless of the technology you choose. Here’s how you can turn your people into data heroes (and avoid creating data villains in the process)
Blog The Truth About Data: Beware the Big Buzzword Wolf

The Truth About Data: Beware the Big Buzzword Wolf

Don’t get lured off your data path by acronyms and buzzwords. They might look like a shortcut, but they won’t always lead you to where you need to go. Amplifi are here to help you stick to your core data goals and deliver the results you really need.
Blog Data Migration 101

Data Migration 101

Any data management system is only as good as the data you put into it, which is why data migration is such a crucial part of every data strategy.
Blog PIM and DAM: A match made in heaven

PIM and DAM: A match made in heaven

Together, these two solutions could be the key to better customer experience, quicker time to market, and the agility to scale.
Blog Digital Citizen: how data can fix your residents’ biggest frustrations

Digital Citizen: how data can fix your residents’ biggest frustrations

What’s impacting residents’ experience with their local council? Amplifi look at how to fix their frustrations with data.
Blog Amplifi: Connecting people and data

Amplifi: Connecting people and data

The best way to achieve your data vision? Bring people and data together.  
Blog Direct to consumer: the data benefits it brings to CPG

Direct to consumer: the data benefits it brings to CPG

E-commerce gives CPG an opportunity to go direct to consumers – and gather valuable first-party data as a result. Here are just some of the benefits.
Blog Consumer Packaged Goods: The impact of first-party data deficit

Consumer Packaged Goods: The impact of first-party data deficit

First-party data is driving transformation in every sector. Without it, CPG brands are being left behind. Here, we look at some of the biggest pain points.