The Truth About Data: Don’t build your strategy out of straw
Building a strong data foundation isn’t easy, but fail to do it and your data outcomes will fall short, or blow away altogether
The Truth About Data: Heroes and Villains
People have the power to make or break your data strategy, regardless of the technology you choose. Here’s how you can turn your people into data heroes (and avoid creating data villains in the process)
The Truth About Data: Beware the Big Buzzword Wolf
Don’t get lured off your data path by acronyms and buzzwords. They might look like a shortcut, but they won’t always lead you to where you need to go. Amplifi are here to help you stick to your core data goals and deliver the results you really need.
Data Migration 101
Any data management system is only as good as the data you put into it, which is why data migration is such a crucial part of every data strategy.
PIM and DAM: A match made in heaven
Together, these two solutions could be the key to better customer experience, quicker time to market, and the agility to scale.
Digital Citizen: how data can fix your residents’ biggest frustrations
What’s impacting residents’ experience with their local council? Amplifi look at how to fix their frustrations with data.
Amplifi: Connecting people and data
The best way to achieve your data vision? Bring people and data together.
Direct to consumer: the data benefits it brings to CPG
E-commerce gives CPG an opportunity to go direct to consumers – and gather valuable first-party data as a result. Here are just some of the benefits.
Consumer Packaged Goods: The impact of first-party data deficit
First-party data is driving transformation in every sector. Without it, CPG brands are being left behind. Here, we look at some of the biggest pain points.