What metadata means to us
Metadata is ‘data about the data’. It’s the who, what, why, when of your assets. It adds context to your data, from which we can derive meaning – just like language does.
When you know what a piece of data is for, when it was created, who created it, where it has come from and what category it falls under – that’s when you can start using that data to do incredible things, (which we’ll come onto shortly).
The definition of metadata changes based on what your business is, the objective it is trying to reach, and what it needs to succeed – it all comes down to context.
In the same way the word ‘metaverse’ means different things to different people, so too does metadata. And that’s why it’s crucial to have an experienced team that truly understands metadata supporting you throughout the management process.