So, you’ve followed our Couch to Data Fit guide and got your data quality up to scratch. You’re now able to access the data you need, when you need it, and are ready to use that data in new and exciting ways. As a result, your business is running smoother than a varnished James Bond.
But will this always be the case?
Data management is a marathon, not a sprint. While short term goals are important, successful data management is a long-term process: one that is always changing and evolving. Even if your data management is fulfilling its purpose in the here and now, that won’t necessarily always be the case. Just like a fitness regime, you need to keep working on your data if you want your business to stay in shape. Things change – your customers, your market, your employees, your data – and your data objectives will need to change with them.
Once you’ve completed your data fitness training, you need to keep focussing on your data health as well as setting new goals to ensure that your data remains fit for purpose long into the future.