Online booking, table ordering via app, takeaway delivery... digitisation is changing customer expectations, even for the smallest local restaurants. In fact, with the rise in apps like UberEats and Deliveroo, app services are, for many businesses, becoming more lucrative than bricks and mortar locations – if they have the data in place to support it effectively.
Adding bespoke features via data isn’t limited to consumer facing food businesses. Automation, self-service ordering and personalisation are all options that suppliers can bring to the table, too, bringing greater value, control and cost efficiencies to customers in the hospitality sector.
But data is only a ‘value-added’ differentiator if you can be confident in its quality and consistency. If you haven’t followed a rigorous data governance and data quality process, your data dreams could turn into a nightmare, with value-added promises failing to deliver as they should.