Santa needs to rein in his data management
Santa can’t afford to silo data. He can’t have different accounts of when the next shipment of wooden horses is coming in, the cost of carrots for Vixen, or how many red suits he’ll need.
Santa also needs efficiency. He needs to be sure that everything will run like clockwork on the big day. He needs to have the right information to pass on to all stakeholders (elves, human or reindeer) and the right data to ensure accurate, informed decision making.
Only when old St Nicholas has got his data governance in order can he start using data to deliver the right gifts, to the right kids, at the right time. But he needs a single source of truth in his data: an organised strategy that will have presents flying out of workshops, reindeer flying safely through the skies and gifts placed safely under the tree.
It’s exactly the same with today’s businesses. To get the best out of your data, you need a data management strategy that will make sure your data quality is always up to scratch, providing timely, reliable, consistent and accurate information when you need it, to improve efficiency, inform decision-making, reduce costs and improve efficiency.