Mike Evans and Stuart Squires share their insight on the latest Gartner Magic Quadrant – from understanding the context to some of the key findings of the report.
Gartner’s Magic Quadrant is a visual tool intended to help people better understand the MDM and PIM market before choosing a technology supplier. Split into challengers, leaders, niche players and visionaries, it measures vendors on their ability to execute, and their completeness of vision.
Sounds simple, doesn’t it? Yet the MDM landscape is complex, and the quadrant reflects this. While it brings brilliant insight, it needs contextual information to be truly useful, and if you’re not familiar with the industry, reading the quadrant can be less ‘magic’ and more ‘mystifying’. That’s not to say it isn’t worth looking at: it absolutely is. But how you translate the information, your understanding of the context, and where you are on your data journey, can all influence the way you see the graph and the decisions you make as a result.
Here, we share not only at our top-line perceptions of the quadrant, but how you can dissect the data to make an informed decision on your MDM provider.
Before anyone delves into the quadrant, it’s vital to recognise the inclusion criteria. With the quadrant, Gartner are tackling a vast industry, one that is constantly in flux and changing to demand. Wrangling this data without clear parameters would be a futile quest, so some exclusions do apply: essentially the quadrant acts as a filter, not necessarily a comprehensive view of the market.
You’ll find the full exclusion criteria when you download the full Gartner Magic Quadrant: it’s a crucial aspect to the report that many miss. There are other players on the MDM scene that could meet your criteria, but don’t meet Gartner’s, so exploring the wider market is advisable.