What is master data management (MDM)?

Master Data Management is a business discipline that combines people, process and technology to ensure that a business' Master Data assets are managed effectively. It considers such aspects as ensuring accuracy, consistency of meaning, stewardship and accountability. By Master Data assets, we refer to the data used to describe the core entities of the business (such as the products they sell, the customers they interact with or the people they employ). Master data is relatively static in nature, in contrast to transactional data. For example, in the case of customer data, information about the customer - e.g. their name, date of birth and telephone number - could be considered Master Data, whereas a record of every interaction they have with the business - e.g. purchases made, visits to stores, gift vouchers redeemed etc - would be considered transactional data.


Our Services

Strategic Consultancy

We work with our clients to understand your business vision and objectives, allowing us to curate a data strategy that compliments your goals. We provide a future state vision with concise requirements and the frameworks to make the right technology selection for you, alongside the organisational change roadmap required for you to become a data driven organisation.

Delivery & Implementaiton

Amplifi has become the most trusted name globally for the successful delivery of MDM and Data Quality solutions. Our delivery methodology is focused on all the key aspects that make data initiatives successful, focusing on not just the technology implementation but the required change initiative and the supporting quality metrics also ensuring your project success is measurable. Data projects always fail don't they? Not ours.

Support & Enhance

People see data initiatives as projects, but in fact there is a long term operation that needs to be run and evolve with your changing business. We provide 2nd and 3rd line configuration support to our MDM and Data Quality solutions. This allows for routine small change packages, new data quality requests and organisational health checks to ensure the long term success of your initiative.